In my mind one of the things I like about Benjamin is their price being modest. Not cheap, not expensive, but very accessible for all airgunners. Additionally, the quality of Benjamin is always (for me) a step above a lot of the entry level airguns and their simplicity often makes them far more reliable than the cheap "feature rich" platforms made in China.
I think the Gunnar was close. Very close. I think the marketing of it was towards the individuals that couldn't buy more expensive rigs but wanted a more serious entry into the sport. I think if they come out with a mostly made in US airgun like the Mrod with some updates, notably side lever, more power, and externally adjustable regulator with either wood stock option or tactical, it would do well for various consumers. I have a bunch of friends and clients that have many airguns and still collect Benjamin rifles, and they don't buy them because of their affordablity but because they like the brand. My Marauder I bought after owning other brands that were much more expensive. Why? Because it was appealing as a great ranch rifle. And it was. I only wish it had a bit more power to play around with more other than just the 25.39s etc.