In this internet and cellular world we live in, instant responses have kind of become the norm. Even those of us in the middle-aged crowd have slipped into expecting almost real-time replies. It’s funny when you think about it — we’re the same generation that used to fill out handwritten order forms from the center of a Cabela’s catalog, stick a check in the envelope, mail it off, and then just… wait. Arrival was whenever it arrived.
So it made me wonder:
What do you personally expect from a manufacturer or retailer today when it comes to replying to a customer?